Kelley Blue Book signs on as official sponsor for Hendrick Motorsports
Participating in this sponsorship deal:
About Sponsor:
Kelley Blue Book Co., Inc., began as the Kelley Kar Company, a Los Angeles-based car dealership, in 1918. The dealership was founded by Les Kelley, an Arkansas-born businessman who started the dealership with three used Model T Fords and one employee, his 13-year-old brother. In order to obtain inventory, he began circulating lists of cars he wanted to acquire along with the price he was willing to pay for them. The price lists quickly became a standard among Los Angeles area banks and car dealers.
About Property:
Hendrick Motorsports , originally named All Star Racing, is a current American auto racing team created in 1984 by Rick Hendrick. The team currently competes in the NASCAR Sprint Cup Series with Chevrolet Impalas. One of stock car racing's premier organizations, Hendrick Motorsports has garnered ten Sprint Cup Series owners and drivers championships, three Camping World Truck Series owners and drivers titles, and one Nationwide Series drivers crown, 199 Sprint Cup Series victories, 29 Nationwide Series wins, and 25 Camping World Truck Series victories.