About Sponsor:

Kelley Blue Book Co., Inc., began as the Kelley Kar Company, a Los Angeles-based car dealership, in 1918. The dealership was founded by Les Kelley, an Arkansas-born businessman who started the dealership with three used Model T Fords and one employee, his 13-year-old brother. In order to obtain inventory, he began circulating lists of cars he wanted to acquire along with the price he was willing to pay for them. The price lists quickly became a standard among Los Angeles area banks and car dealers.