Snapshot
November 06, 2014

Kellogg Company signs on as official sponsor for Major League Baseball (MLB)

Participating in this sponsorship deal:

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About Sponsor:

Kellogg Company , is a producer of cereal and convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles, and vegetarian foods. The company's brands include Corn Flakes, Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Rice Krispies, BearNaked, Morningstar Farms, Famous Amos, Special K, All-Bran, Frosted Mini-Wheats, Club Crackers and Kashi. Kellogg products are manufactured in 18 countries and marketed in more than 180 countries around the world.

About Property:

Major League Baseball (MLB) is a professional baseball organization, the oldest of the four major professional sports leagues in the United States and Canada. A total of 30 teams play in the National League (NL) and American League (AL), with 15 teams in each league.

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Major League Baseball Properties (MLBP) and Kellogg Company today announced a multi-year agreement designating the leading cereal- and snack-maker as an official sponsor of Major League Baseball. As part of the deal, Kellogg Company will operate a nationwide sweepstakes featuring MLB branding and Club logos on supermarket in-store, point-of-sale displays and more than 27 million specially-marked packages of Kellogg's products, including Kellogg's Frosted Flakes®, Nutri-Grain Bars®, Cheez-It® Baked Snack Crackers, Keebler® cookies, Rice Krispie Treats® bars and more. Consumers will also experience the sponsorship in-market through additional text-to-win platforms and multiple local Club activations.
Read more at mlb.mlb.com »
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