NewsKenda Tires expands college football portfolioNo Image for this Event Date: 8/7/2014Columbus, Ohio – August 7, 2014 -  As college football season approaches and fans across the nation begin to rally around their teams, Kenda Tires signs a three-year deal with several new colleges.  Columbus-based Kenda Tires has been a sponsor of The Ohio State University Athletics for several years, but has recently added four new universities to their portfolio: University of Georgia, University of Mississippi, Vanderbilt University and Elon University.“We are thrilled to have several new partners.  All of these markets have seen continual growth in distribution over the years and it is an exciting time to join these passionate fans,” said Liza Hegemier, Automotive Associate Marketing Manager.While Kenda will have involvement in both football and basketball at Ohio State and Vanderbilt, they will be focusing on football at Ole Miss and Elon and basketball at Georgia.Kenda also has partnerships with the Cleveland Cavaliers, Houston Rockets, Columbus Blue Jackets, and Columbus Clippers.