Kenmore signs on as official sponsor for The World Food Championships
Participating in this sponsorship deal:
About Sponsor:
Kenmore Appliances is a line of household appliances produced by a variety of manufacturers such as Whirlpool Corp, GE, Panasonic, LG, Bosch, Electrolux, and Mabe Mexico, and controlled by Sears Holdings Corporation; the brand is owned by KCD IP, LLC, a special purpose entity created by Sears Holdings for securitization purposes. The brand is sold at all Sears Holdings stores including, Sears, Orchard Supply Hardware, The Great Indoors and, since 2005, at Kmart. The first Kenmore branded product was a washing machine marketed in 1927. The first Kenmore vacuum cleaners were sold in 1932. They are currently manufactured primarily by Panasonic. Kenmore's upscale line of appliances is known as the Elite line. Kenmore also has a professional line of appliances called Kenmore Pro.
About Property:
The World Food Championships will bring culinary champions from all walks of life into one arena so that they can square off for food supremacy and a prize purse of $300,000. Using a hybrid of sanctioned, celebrity and customized judging processes, The World Food Championships will identify winners in seven key categories of divisional cooking competitions, culminating in a Final Table face-off with celebrity food experts presiding as the chief judges.