Snapshot
March 23, 2020

Kennedy signs on as official sponsor for Australian Football League (AFL)

Participating in this sponsorship deal:

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About Sponsor:

Kennedy is an Australian retailer of luxury watches and fine jewelry.

About Property:

The Australian Football League is the highest-level professional competition in the sport of Australian rules football. Through the AFL Commission, the AFL also serves as the sport's governing body, and is responsible for controlling the Laws of the Game. The league was founded as the Victorian Football League in 1897, consisting of eight breakaway teams from the Victorian Football Association . Originally comprising only teams based in the Australian state of Victoria, the competition's name was changed to the Australian Football League for the 1990 season, after the relocation of the South Melbourne Football Club to New South Wales, the planned 1991 addition of the Adelaide Crows and the admission of teams from Western Australia and Queensland .

Read More
Kennedy and the AFL have strengthened their partnership with Australia’s leading luxury watch retailer becoming the Official Timekeeper of the The new sponsorship comes after the AFL’s Kennedy Cup match in Shanghai between St Kilda and Port Adelaide was postponed in 2020 due to the Coronavirus threat.
Read more at https://www.afl.com »
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