Ketel One signs on as official sponsor for Coachella
Participating in this sponsorship deal:
About Sponsor:
Ketel One, pronounced KAYE-tul, is a liquor brand of the Nolet Distillery in Schiedam, the Netherlands. Ketel One Vodka is distilled from 100% wheat in copper pot stills, filtered over loose charcoal, and rests in tile lined tanks until ready. Ketel One Vodka is named after the original copper pot still, “Distilleerketel #1” and is handcrafted in small batches. The alcohol content of this spirit is 40% . The Nolet Distillery also makes Ketel One Citroen, Ketel One Oranje and Ketel 1 Jenever.
About Property:
The Coachella Valley Music and Arts Festival (commonly referred to as Coachella or the Coachella Festival) is an annual music and arts festival held at the Empire Polo Club in Indio, California, located in the Inland Empire's Coachella Valley in the Colorado Desert.