Snapshot
November 06, 2014

Keurig Green Mountain signs on as official sponsor for Arkansas Razorbacks

Participating in this sponsorship deal:

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About Sponsor:

Keurig Green Mountain, formerly Green Mountain Coffee Roasters, is a publicly traded coffee roaster and manufacturer of single-cup coffee brewers and portion packs headquartered in Waterbury, Vermont, USA. Keurig is a wholly owned subsidiary of Green Mountain Coffee Roasters, Inc., and sells many of their coffee varieties as K-Cups. The company offers over 100 different coffee selections, including certified organic, Fair Trade Certified, estate, specialty blends and flavored coffees that sell under the company's and Newman’s Own Organics brands.

About Property:

The Razorbacks, also known as the Hogs, are the names of college sports teams at the University of Arkansas in Fayetteville, Arkansas. The term Arkansas Razorbacks properly applies to any of the sports teams at the university. The Razorbacks take their name from the feral pig of the same name. The University of Arkansas student body voted to change the name of the school mascot in 1910 to the Arkansas Razorbacks. The Arkansas Razorbacks are the only major sports team in the US with a porcine nickname, though the Texas A&M–Kingsville Javelinas play in Division II.

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IMG College has formed a sports-marketing partnership with Green Mountain Coffee Roasters Inc. in which the company’s Keurig brewing system becomes the official coffee and tea system at 25 university clients, including Wake Forest. The other participating Carolinas university is UNC Wilmington. The partnership also includes the Keurig brands, the companies said Monday.
Read more at www.journalnow.com »
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