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November 06, 2014

Keurig Green Mountain signs on as official sponsor for Baylor Bears

Participating in this sponsorship deal:

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About Sponsor:

Keurig Green Mountain, formerly Green Mountain Coffee Roasters, is a publicly traded coffee roaster and manufacturer of single-cup coffee brewers and portion packs headquartered in Waterbury, Vermont, USA. Keurig is a wholly owned subsidiary of Green Mountain Coffee Roasters, Inc., and sells many of their coffee varieties as K-Cups. The company offers over 100 different coffee selections, including certified organic, Fair Trade Certified, estate, specialty blends and flavored coffees that sell under the company's and Newman’s Own Organics brands.

About Property:

Baylor Bears refers to the sports teams of Baylor University. Baylor's men's sports teams are nicknamed the Bears, and some women's teams are nicknamed the Lady Bears. Student athletes participate in the NCAA's Division I, and Baylor is the only private school in the Big 12 Conference. Prior to joining the Big 12, Baylor was a member of the Southwest Conference from the conference's charter in 1914 until its dissolution in 1996.

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IMG College has formed a sports-marketing partnership with Green Mountain Coffee Roasters Inc. in which the company’s Keurig brewing system becomes the official coffee and tea system at 25 university clients, including Wake Forest. The other participating Carolinas university is UNC Wilmington. The partnership also includes the Keurig brands, the companies said Monday.
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