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November 06, 2014

Keurig Green Mountain signs on as official sponsor for George Washington Colonials

Participating in this sponsorship deal:

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About Sponsor:

Keurig Green Mountain, formerly Green Mountain Coffee Roasters, is a publicly traded coffee roaster and manufacturer of single-cup coffee brewers and portion packs headquartered in Waterbury, Vermont, USA. Keurig is a wholly owned subsidiary of Green Mountain Coffee Roasters, Inc., and sells many of their coffee varieties as K-Cups. The company offers over 100 different coffee selections, including certified organic, Fair Trade Certified, estate, specialty blends and flavored coffees that sell under the company's and Newman’s Own Organics brands.

About Property:

The George Washington Colonials are the athletic teams of George Washington University. The school sponsors 21 varsity sports , the majority of which compete in the Division I Atlantic 10 Conference. The men's and women's water polo teams compete in the Collegiate Water Polo Association and the women's gymnastics team is independent. The Colonials' colors are buff and blue. George Washington formerly sponsored a varsity football team, which was disbanded in 1966.

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IMG College has formed a sports-marketing partnership with Green Mountain Coffee Roasters Inc. in which the company’s Keurig brewing system becomes the official coffee and tea system at 25 university clients, including Wake Forest. The other participating Carolinas university is UNC Wilmington. The partnership also includes the Keurig brands, the companies said Monday.
Read more at www.journalnow.com »
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