Snapshot
November 06, 2014

Keurig Green Mountain signs on as official sponsor for Nebraska Cornhuskers

Participating in this sponsorship deal:

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About Sponsor:

Keurig Green Mountain, formerly Green Mountain Coffee Roasters, is a publicly traded coffee roaster and manufacturer of single-cup coffee brewers and portion packs headquartered in Waterbury, Vermont, USA. Keurig is a wholly owned subsidiary of Green Mountain Coffee Roasters, Inc., and sells many of their coffee varieties as K-Cups. The company offers over 100 different coffee selections, including certified organic, Fair Trade Certified, estate, specialty blends and flavored coffees that sell under the company's and Newman’s Own Organics brands.

About Property:

The Nebraska Cornhuskers (often abbreviated to Huskers) is the name given to several sports teams of the University of Nebraska–Lincoln. The university is a member of the Big Ten Conference. The Cornhuskers compete in NCAA Division I, fielding 21 varsity teams in 15 sports. Early nicknames for the university's athletic teams included the "Hawkeyes" (which is now associated with the University of Iowa), the "Antelopes" (which the University of Nebraska at Kearney later adopted), the "Old Gold Knights", the "Bugeaters" and the "Mankilling Mastodons". The name Cornhuskers first appeared in the school newspaper as "We Have Met The Cornhuskers And They Are Ours" referring to a 20-18 upset victory over Iowa in 1893. The name would be used again, this time to refer to Nebraska by Charles "Cy" Sherman in The Nebraska State Journal during the 1899 season and would replace all other names by 1900.[1][2] The Cornhuskers have two official mascots, Herbie Husker and Lil' Red. The Cornhuskers participate in 21 sports sponsored by the Big Ten Conference.

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IMG College has formed a sports-marketing partnership with Green Mountain Coffee Roasters Inc. in which the company’s Keurig brewing system becomes the official coffee and tea system at 25 university clients, including Wake Forest. The other participating Carolinas university is UNC Wilmington. The partnership also includes the Keurig brands, the companies said Monday.
Read more at www.journalnow.com »
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