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November 06, 2014

Keurig Green Mountain signs on as official sponsor for Northern Illinois Huskies

Participating in this sponsorship deal:

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About Sponsor:

Keurig Green Mountain, formerly Green Mountain Coffee Roasters, is a publicly traded coffee roaster and manufacturer of single-cup coffee brewers and portion packs headquartered in Waterbury, Vermont, USA. Keurig is a wholly owned subsidiary of Green Mountain Coffee Roasters, Inc., and sells many of their coffee varieties as K-Cups. The company offers over 100 different coffee selections, including certified organic, Fair Trade Certified, estate, specialty blends and flavored coffees that sell under the company's and Newman’s Own Organics brands.

About Property:

The Northern Illinois Huskies are the athletic teams that represent Northern Illinois University. The Huskies are a member of the National Collegiate Athletic Association Division I and the Mid-American Conference. The athletic program is made up of 7 men's sports and 10 women's sports . The football team competes in the Football Bowl Subdivision.

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IMG College has formed a sports-marketing partnership with Green Mountain Coffee Roasters Inc. in which the company’s Keurig brewing system becomes the official coffee and tea system at 25 university clients, including Wake Forest. The other participating Carolinas university is UNC Wilmington. The partnership also includes the Keurig brands, the companies said Monday.
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