Snapshot
November 06, 2014

Keurig Green Mountain signs on as official sponsor for Ole Miss Rebels

Participating in this sponsorship deal:

Data Open uri20141112 64162 73i8u9?1415805767

About Sponsor:

Keurig Green Mountain, formerly Green Mountain Coffee Roasters, is a publicly traded coffee roaster and manufacturer of single-cup coffee brewers and portion packs headquartered in Waterbury, Vermont, USA. Keurig is a wholly owned subsidiary of Green Mountain Coffee Roasters, Inc., and sells many of their coffee varieties as K-Cups. The company offers over 100 different coffee selections, including certified organic, Fair Trade Certified, estate, specialty blends and flavored coffees that sell under the company's and Newman’s Own Organics brands.

About Property:

University of Mississippi sports teams, originally known as the "Mississippi Flood", were re-named the Rebels in 1936 and compete in the twelve-member Southeastern Conference of the NCAA's Division I. The school's colors are cardinal red and navy blue , purposely chosen to mirror the school colors of Harvard and Yale, respectively. With a long history in intercollegiate athletics , the university competes in 18 men's and women's sports. Student-athletes, 630 in all, received all-conference academic honors from 1995–2004.

Activation Locations
Read More
IMG College has formed a sports-marketing partnership with Green Mountain Coffee Roasters Inc. in which the company’s Keurig brewing system becomes the official coffee and tea system at 25 university clients, including Wake Forest. The other participating Carolinas university is UNC Wilmington. The partnership also includes the Keurig brands, the companies said Monday.
Read more at www.journalnow.com »
Comparable Deals
Nearby Deals

View cost of comparable deals

Signup as Professional
Deal Analysis

View Deal Details

Signup as Professional
People
<2>View Deal Makers Signup as Professional