Snapshot
November 06, 2014

Keurig Green Mountain signs on as official sponsor for UTEP Miners

Participating in this sponsorship deal:

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About Sponsor:

Keurig Green Mountain, formerly Green Mountain Coffee Roasters, is a publicly traded coffee roaster and manufacturer of single-cup coffee brewers and portion packs headquartered in Waterbury, Vermont, USA. Keurig is a wholly owned subsidiary of Green Mountain Coffee Roasters, Inc., and sells many of their coffee varieties as K-Cups. The company offers over 100 different coffee selections, including certified organic, Fair Trade Certified, estate, specialty blends and flavored coffees that sell under the company's and Newman’s Own Organics brands.

About Property:

The UTEP Miners is the name given to the sports teams of the University of Texas at El Paso. Informally, the UTEP Miners have also been referred to as the Miners, UTEP, or Texas-El Paso. UTEP was a member of the Western Athletic Conference from 1967 to 2005, when they joined Rice, Tulsa, and SMU in leaving the WAC for Conference USA. The UTEP Miners are best known as the only team in Texas to win a NCAA Men's Basketball Championship. UTEP's colors are orange and blue and the mascot is a miner named Paydirt Pete. The athletic director for the Miners is Bob Stull.

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IMG College has formed a sports-marketing partnership with Green Mountain Coffee Roasters Inc. in which the company’s Keurig brewing system becomes the official coffee and tea system at 25 university clients, including Wake Forest. The other participating Carolinas university is UNC Wilmington. The partnership also includes the Keurig brands, the companies said Monday.
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