KFC signs on as official sponsor for French Football Federation
Participating in this sponsorship deal:
About Sponsor:
KFC, founded and also known as Kentucky Fried Chicken, is a chain of fast food restaurants based in Louisville, Kentucky, in the United States. KFC has been a brand and operating segment, termed a concept of Yum! Brands since 1997 when that company was spun off from PepsiCo as Tricon Global Restaurants Inc.
About Property:
The French Football Federation (FFF) (French: Fédération Française de Football) is the governing body of association football in France, as well as the overseas departments and territories (Guadeloupe, French Guyana, Martinique, Mayotte, New Caledonia, French Polynesia, and Réunion).
The FFF has been on a sustained sponsorship drive ahead of France’s hosting of Euro 2016, bringing on board hotel chain Accor, consumer electronics brand Archos and gambling organisation PMU so far this year.
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