Snapshot
January 11, 2019

Kia signs on as official sponsor for League of Legends European Championship

Participating in this sponsorship deal:

9hu7ttbe 400x400 220px european league of legends championship series

About Sponsor:

Kia Motors, headquartered in Seoul, is South Korea's second-largest automobile manufacturer, following the Hyundai Motor Company.

About Property:

The League of Legends European Championship (LEC), previously known as the European League of Legends Championship Series (EU LCS), is the name of the professional League of Legends eSports league run by Riot Games, in which ten teams compete. Each annual season of play is divided into two splits, spring and summer, both consisting of nine weeks of round-robin tournament play, which then conclude with play-off tournaments between the top six teams. At the end of the season, the winner of the summer split, the team with the most championship points, and the winner of the gauntlet tournament qualify for the annual League of Legends World Championship.

Activation Locations
Read More
With a Bachelor's in History in one hand, and a Master's in Business in the other, Romain Bigeard started carving a career out of his passions in 2012. His internships at Activision-Blizzard and Razer soon converted to a role as Razer's expert in European esports -- which, in turn, took on a familiar pink hue as he joined LCS team Unicorns of Love in 2015 as Team Manager.
Read more at https://eu.lolesports.com »
Comparable Deals
Nearby Deals

View cost of comparable deals

Signup as Professional
Deal Analysis

View Deal Details

Signup as Professional
People
<2>View Deal Makers Signup as Professional