Snapshot
October 17, 2024

Kia signs on as for NBA Europe Live Tour

Participating in this sponsorship deal:

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About Sponsor:

Kia Motors, headquartered in Seoul, is South Korea's second-largest automobile manufacturer, following the Hyundai Motor Company.

About Property:

NBA Europe Live Tour is an event organised yearly since 2006. Its purpose is to bring teams from the National Basketball Association to play games against mainly Euroleague but also Eurocup teams. Following the NBA Europe Live Tour 2012, over 450,000 fans will have attended 32 Europe Live games in 12 cities since the inaugural NBA Europe Live series that took place in 2006. In total, 60 games featuring 25 NBA teams will have been played in 18 cities in Europe since 1988.

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