Snapshot
August 15, 2019

Kia signs on as official sponsor for Spanish Basketball Federation

Participating in this sponsorship deal:

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About Sponsor:

Kia Motors, headquartered in Seoul, is South Korea's second-largest automobile manufacturer, following the Hyundai Motor Company.

About Property:

The Spanish Basketball Federation (Spanish: Federación Española de Baloncesto, FEB) is the national governing body of basketball in Spain. The Spanish Basketball Federation is a member of the continental association FIBA Europe and the global International Basketball Federation (FIBA). The organisation is responsible for the Spanish national basketball team (men's), women's and youth national basketball teams.

Read More
<p>The Spanish Basketball Federation (FEB) has entered into a partnership with Korean automotive manufacturer Kia.<p>The one-year deal will run until next summer and names Kia as the Official Vehicle of the FEB and the Spanish national team.<p>Kia will provide the federation with cars as part of the agreement, while the company will benefit from brand visibility across FEB assets.<p>The deal strengthens Kia’s sponsorship presence within basketball, with the company also holding partnerships with the NBA and the Liga ACB, Spain’s domestic league.<p>Kia has partnered with the FEB ahead of the Fiba Basketball World Cup in China, which runs from August 31 to September 15.<p>Spain, which reached the quarter-finals at the last tournament in 2014, has this year been drawn in Group C alongside Iran, Puerto Rico and Tunisia.
Read more at https://sponsorship.sportbusiness.com »
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