HyperX®, the gaming division of Kingston® Technology Company, Inc., announced its first NBA 2K team sponsorship, becoming the official gaming headset partner of the future Dallas NBA 2K League team and the Dallas Mavericks. HyperX will participate with the Dallas Mavericks at NBA home games with in-arena activities including digital signage, giveaways and concourse activities. The Dallas esports team is the first professional NBA 2K League team to partner with HyperX, and will announce the team’s identity with other NBA 2K teams later this winter. With the inaugural NBA 2K draft and season to begin in spring of 2018, HyperX has taken the lead in the gaming market to co-develop activities with the Mavericks in and around traditional sports and esports gaming at the American Airlines Center.