KitchenAid Appliances signs on as official sponsor for Food & Wine Classic
Participating in this sponsorship deal:
About Sponsor:
KitchenAid is a home appliance brand owned by Whirlpool Corporation. The company was started in 1919 by The Hobart Corporation to give restaurants a countertop alternative to their industrial sized mixers. The first model weighed 69 lbs. Each unit is still assembled by hand in Greenville, Ohio. The mixer is one of the only consumer appliances trademarked specifically for its unique shape. The company was acquired by Whirlpool Corporation in 1986. KitchenAid major appliances compete against products from GE Monogram, Fagor, Bosch, and Electrolux.
About Property:
At the annual Food and Wine Classic in Aspen, the world's most incredible chefs demo their best new recipes, and wine experts conduct fascinating wine tasting.
ASPEN, Colo., June 11, 2013 /PRNewswire/ -- Building on its longstanding sponsorship of the Food & Wine Classic in Aspen, KitchenAid is partnering with Food & Wine to share culinary content from the event far beyond the 5,000 or so fortunate foodies and cooks expected to attend. Scheduled for June 14-16, the Classic will feature more than 120 events, including demonstrations by such notable chefs as Mario Batali, Jacques Pepin, Marcus Samuelsson and many others.
Read more at www.prnewswire.com »
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