KitchenAid Appliances signs on as official sponsor for House Beautiful
Participating in this sponsorship deal:
About Sponsor:
KitchenAid is a home appliance brand owned by Whirlpool Corporation. The company was started in 1919 by The Hobart Corporation to give restaurants a countertop alternative to their industrial sized mixers. The first model weighed 69 lbs. Each unit is still assembled by hand in Greenville, Ohio. The mixer is one of the only consumer appliances trademarked specifically for its unique shape. The company was acquired by Whirlpool Corporation in 1986. KitchenAid major appliances compete against products from GE Monogram, Fagor, Bosch, and Electrolux.
About Property:
House Beautiful (www.housebeautiful.com) is the leading authority on American home design and decoration, reaching more than seven million readers every month. Founded in 1896, House Beautiful is the oldest continuously published shelter magazine in the United States. In May 2012, House Beautiful won the American Society of Magazine Editors award for General Excellence in the Lifestyle Magazines category. In addition to its U.S. flagship, House Beautiful publishes two editions abroad. Readers also can interact with the brand digitally on House Beautiful mobile (m.housebeautiful.com) and through e-editions on Zinio, iPad, B&N Nook and Kindle Fire. Hearst Magazines is a unit of Hearst Corporation, one of the nation's largest diversified media and information companies. With 21 titles in the U.S., Hearst is the leading publisher of monthly magazines in terms of total paid circulation (AAM 2H 2014), reaching nearly 81 million readers in print (Fall 2014 MRI gfk) and nearly 44 million site visitors each month (comScore).