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November 06, 2014

Klondike signs on as official sponsor for New York Comedy Festival

Participating in this sponsorship deal:

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About Sponsor:

Klondike is a brand name for a dessert generally consisting of a vanilla ice cream square coated with a thin layer of chocolate. The first recorded advertisement for the Klondike was on February 5, 1922 in the Youngstown Vindicator. They are generally wrapped with a silver-colored wrapper, upon which the mascot for the brand, a polar bear, appears. In the UK, the generic name for this type of dessert is choc ice. Unlike many similar frozen treats, the Klondike bar does not possess a stick for a handle , a point often touted in advertising.

About Property:

The New York Comedy Festival is an annual comedy festival started in 2004. The festival is produced in association with Comedy Central, the Huffington Post, and Caroline's comedy club located at Time's Square in New York City. The New York Comedy Festival is generally held in November, and features some of the biggest names in comedy.

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The New York Comedy Festival presents, in association with Vandalog.com, Little Italy, and Montana Cans, announced today the addition of "The Art of Comedy," a series of events and art installations involving New York's most talented street artists that will take place this November. "The Art of Comedy" brings together acclaimed artists Ron English, Hanksy, and Gilf! who will showcase their respective humorous works of art in an effort to bring smiles to the faces of millions of New Yorkers.
Read more at broadwayworld.com »
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