KNOX HYDRATION signs on as for Newcastle United
Participating in this sponsorship deal:
About Sponsor:
KNOX Hydration is a premium functional hydration beverage brand co-founded by 3x UFC champion Dricus du Plessis and Ethan Hughes, in partnership with Ignite International. The company offers clean, caffeine-free sparkling hydration drinks and electrolyte powder sachets formulated with BCAAs, electrolytes, and vitamins — designed for athletes and active lifestyles at every level. KNOX is the Official Hydration Partner of UFC (globally outside the U.S.) and has a multi-year partnership with Newcastle United (training ground naming rights + sleeve sponsor starting July 2026). Products are currently available in South Africa and Australia, with a UK launch planned for summer 2026.
About Property:
Newcastle United Football Club is an English professional association football club based in Newcastle upon Tyne, Tyne and Wear. The club was founded in 1892 by the merger of Newcastle East End and Newcastle West End, and has played at its current home ground, St James' Park, since the merger. The ground was developed into an all-seater stadium in the mid-1990s and now has a capacity of 52,387. The club has been a member of the Premier League for all but two years of the competition's history, and never dropped below the English football's second tier, since joining the Football League in 1893. In 2007, long term chairman and owner Freddy Shepherd sold his share in the club to Mike Ashley.