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November 06, 2014

Kodak signs on as official sponsor for Pitbull

Participating in this sponsorship deal:

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About Sponsor:

Eastman Kodak Company is a multinational US corporation which produces imaging and photographic materials and equipment. Long known for its wide range of photographic film products, Kodak is re-focusing on two major markets: digital photography and digital printing. As part of its turnaround strategy, Eastman Kodak has turned to aggressive patent litigation in order to generate revenue. In March 2012, Kodak agreed to sell its online consumer photo services business to <a href="sponsorpitch.com/sponsors/2419">Shutterfly</a>.

About Property:

Armando Christian Pérez , better known by his stage name Pitbull, is an American rapper, pop singer-songwriter and record producer. His first recorded performance was from the Lil Jon album Kings of Crunk in 2002, after which he released his debut album in 2004 titled M.I.A.M.I. under TVT Records. Since then, he has released two other albums under the label: El Mariel in 2006 and The Boatlift in 2007.

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Pitbull has released a new video, “Give Me Everything,” featuring extensive product placement for Kodak cameras. The rapper invokes Kodak’s “So Kodak” camera tagline several times in the video, and the video concludes with a lengthy shot of Kodak’s famous Times Square electronic billboard. The song is the second single from Pitbull’s upcoming “Planet Pit” release, and features Ne-Yo, Afrojack and Nayer.
Read more at pmanewsline.com »
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