Kraft Heinz signs on as title sponsor for Foster Farms Bowl
Participating in this sponsorship deal:
About Sponsor:
Kraft Foods Inc. is an American confectionery, food and beverage conglomerate. It markets many brands in more than 155 countries. 12 of its brands annually earn more than $1 billion worldwide: Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oscar Mayer, Philadelphia, Trident, Tang. Forty of its brands are at least a century old.
About Property:
The Foster Farms Bowl is a post-season college football bowl game certified by the NCAA that has been played annually from 2002 to 2013 at 40,800-seat AT&T Park, home of the San Francisco Giants, in San Francisco, California. Starting in 2014, it will be played at the new Levi's Stadium, home of the San Francisco 49ers. It was previously known as the Fight Hunger Bowl in 2013, the Kraft Fight Hunger Bowl from 2010 to 2012 due to its sponsor Kraft Foods, and as the Emerald Bowl from 2004 to 2009 and the Diamond Walnut San Francisco Bowl from 2002 to 2003, in recognition of the corporate title sponsor, Diamond of California, which also owns Emerald Nuts.