Snapshot
November 18, 2014

Kraft Heinz signs on as official sponsor for USA Hockey

Participating in this sponsorship deal:

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About Sponsor:

Kraft Foods Inc. is an American confectionery, food and beverage conglomerate. It markets many brands in more than 155 countries. 12 of its brands annually earn more than $1 billion worldwide: Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oscar Mayer, Philadelphia, Trident, Tang. Forty of its brands are at least a century old.

About Property:

USA Hockey is recognized by the International Olympic Committee and the United States Olympic Committee as the governing body for amateur ice hockey in the United States and is a member of the International Ice Hockey Federation. Founded on March 16, 1920 at the Duquesne Gardens in Pittsburgh, Pennsylvania, the organization is based in Colorado Springs, Colorado, and has nearly 600,000 registered members. Its mission is to promote the growth of hockey in America and provide the best possible experience for all participants by encouraging, developing, advancing and administering the sport.

Read More
The multi-year agreement is highlighted by USA Hockey’s support of the award-winning KraftHockeyville program, which is launching in the United States on Jan. 1, 2015. Kraft Hockeyville will give hockey towns in the U.S. a chance to enter to win a $150,000 arena makeover courtesy of Kraft, have an NHL preseason game played in its local arena that is showcased on TV, and earn the title, “Kraft Hockeyville” for the year.
Read more at www.usahockey.com »
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