Snapshot
June 10, 2016

Krave Jerky signs on as official sponsor for Michael Phelps

Participating in this sponsorship deal:

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About Sponsor:

Founded in 2009, KRAVE is a leading producer of artisanal jerky, located in Sonoma, California. KRAVE is now part of The Hershey Company after its acquisition in 2015 and continues to be headquartered in Sonoma.

About Property:

Michael Fred Phelps is an American international swimmer who has, overall, won 16 Olympic medals—six gold and two bronze at Athens in 2004, and eight gold at Beijing in 2008, winning more medals than any other athlete at both of these Olympic Games. He has twice equaled the record eight medals of any type at a single Olympics achieved by Soviet gymnast Alexander Dityatin at the 1980 Moscow Summer Games. His five gold medals in individual events tied the single Games record set by compatriot Eric Heiden in the 1980 Winter Olympics and equaled by Vitaly Scherbo at the 1992 Summer Games. Phelps holds the record for the most gold medals won in a single Olympics; his eight at the 2008 Beijing Games surpassed American swimmer Mark Spitz's seven-gold performance at Munich in 1972. Phelps' Olympic medal total is second only to the 18 Soviet gymnast Larisa Latynina won over three Olympics, including nine gold. Phelps also holds the all-time record for most gold Olympic medals, at 14.

Read More
SONOMA, Calif., June 10, 2016 /PRNewswire/ -- In celebration of National Jerky Day, KRAVE, the jerky brand that inspired the meat snacks renaissance, announces its exclusive partnership with U.S. Olympic Team Hopeful Michael Phelps and Olympian Carli Lloyd for the Rio 2016 Olympic Games. The company already has a reputable history as the go-to snack for athletes, providing rich protein and natural nourishment for football players and fitness gurus alike. Phelps and Lloyd join current Team KRAVE athletes, all-pro tight end Vernon Davis, health and wellness expert Jillian Michaels and Boston Marathon Champion and US Olympian Meb Keflezighi. In addition to Phelps, Lloyd and Keflezighi, guests in the Athlete Village will have access to KRAVE's artisanal and flavorful jerky as a result of Hershey's official sponsorship deal with the United States Olympic Committee.
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