Snapshot
February 13, 2019

Kruger Products signs on as official sponsor for National Hockey League (NHL)

Participating in this sponsorship deal:

Logo pd Open uri20141112 64162 14gfk5u?1415806276

About Sponsor:

Kruger Products LP, formerly Scott Paper Limited, is Canada's leading manufacturer and distributor of towel and tissue products for consumer, in-home, use and for commercial, away-from-home, use. Formerly a majority-owned subsidiary of Scott Paper Company, it was acquired by Kruger Inc. of Montreal, Quebec in 1997 following Scott's merger with Kimberly-Clark, due to a ruling from the Canadian Competition Bureau.

About Property:

The National Hockey League (NHL; French: Ligue nationale de hockey—LNH) is a professional ice hockey league in North America, currently comprising 31 teams: 24 in the United States and 7 in Canada. The NHL is considered to be the premier professional ice hockey league in the world,[3] and one of the major professional sports leagues in the United States and Canada. The Stanley Cup, the oldest professional sports trophy in North America,[4] is awarded annually to the league playoff champion at the end of each season.

Activation Locations
Read More
MISSISSAUGA, Ontario, Feb. 08, 2019 (GLOBE NEWSWIRE) -- Kruger Products L.P. (“Kruger Products” or “KPLP”) and the National Hockey League (“NHL”®) today announced a multi-year Canadian partnership naming Kruger Products its official tissue partner in both consumer and away-from-home markets across the nation. As part of the partnership, Kruger Products will create innovative and fully-integrated programs and promotions to celebrate Canada’s favourite sport.
Read more at https://globenewswire.com »
Comparable Deals
Nearby Deals

View cost of comparable deals

Signup as Professional
Deal Analysis

View Deal Details

Signup as Professional
People
<2>View Deal Makers Signup as Professional