Snapshot
November 06, 2014

Kumho signs on as official sponsor for China Touring Car Championship

Participating in this sponsorship deal:

Data Data?1415808079

About Sponsor:

Kumho Tire Co, Ltd. LSE: KHTC, formerly known as Samyang Tire, is a South Korean industrial conglomerate headquartered in Gwangju, South Korea. Kumho means "bright lake" in Korean. It is a subsidiary of the Kumho Asiana Group, as is Asiana Airlines, South Korea's second largest airline. Marketing/Advertising requests: <a href=mailto:"[email protected]">[email protected]</a>

About Property:

The China Touring Car Championship is a touring car racing series based in China. Between 2004 and 2008 the series was known as the China Circuit Championship. The series consists of two classes, one for 2000cc cars and one for 1600cc cars.

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In case you haven’t heard, as much as 65 per cent of Pirelli is in the process of being sold to ChemChina. It’s a complex plan and there’s a long road ahead, but the deal has been done and so takeover wheels are in motion (see page 28 for complete coverage of this part of the story). So what’s next? The deal can’t fail to have an impact at Pirelli, but what about the other top five tyre manufacturers and beyond? We hinted at market consolidation in this column last month, with reference to restructuring proceedings at Shandong Deruibao Tire Co., Ltd and possible contagion in China; and Pirelli CEO Marco Tronchetti Provera made the market aware of that he was planning to sell his stake within two years in January 2014. But few would have named this particular bidder and this particular timing. Now we are faced with the possibility, even the likelihood that the Pirelli/ChemChina deal is going to precipitate further micro and macro consolidation within the tyre market - even a re-shuffle of the tyre industry's top 10.
Read more at www.tyrepress.com »
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