Kwik Trip/Kwik Star is a chain of convenience stores founded in 1965 with locations throughout Wisconsin and Minnesota under the name Kwik Trip, and in northeast Iowa under the name Kwik Star . The company also operates stores under the name Hearty Platter and Tobacco Outlet Plus. Kwik Trip, Inc. is a privately held company headquartered in La Crosse, Wisconsin, and has more than 400 locations under its various names.
The Tour of America's Dairyland is the largest competitive road cycling event in the U.S., held in June and July with 11 criteriums (short circuit) including both daily and series long jersey competitions.