Snapshot
July 21, 2015

L.V. Harkness & Co. signs on as official sponsor for Breeders' Cup

Participating in this sponsorship deal:

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About Sponsor:

L.V. Harkness & Co., located in the heart of downtown Lexington, KY, is the premier luxury gift store in the Bluegrass. Named after the owner's great-grandfather, Lamon Vanderburg Harkness, the store follows in his illustrious footsteps of searching for life’s everyday luxuries. “L.V.” sailed the world on his yacht 'Wachovia' in the late 1800’s in his quest to find unique objects d’ art for his own homes. Meg inherited his penchant for fine things and his spirit of adventure and L.V. Harkness reflects this in a one of a kind shopping destination. Tabletop couture, fine jewelry, home accessories, custom invitations, trophies and corporate gifts are just some of the many treasures that attract people from across the Bluegrass and around the world.

About Property:

The Breeders' Cup World Championships is an annual series of Thoroughbred horse races, most but not all Grade I, operated by Breeders' Cup Limited, a company formed in 1982. From its inception in 1984 through 2006, it was a single-day event; starting in 2007, it expanded to two days. The location changes each year. All sites have been in the United States, except in 1996, when the races were at the Woodbine Racetrack in Canada.

Activation Locations
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LEXINGTON, Ky. (July 20, 2015) – The Breeders’ Cup announced today that L.V. Harkness & Company, a  provider of fine gifts, interior design, and elegant trophies, has been named an official Marketing Partner and Luxury Gift Partner of the 2015 Breeders’ Cup World Championships.
Read more at www.keeneland.com »
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