Snapshot
November 06, 2014

La Caixa signs on as official sponsor for Brazilian Football Confederation

Participating in this sponsorship deal:

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About Sponsor:

La Caixa, formally Caixa d'Estalvis i Pensions de Barcelona, is Europe’s leading savings bank and Spain's third largest financial institution, with a network of over 6,500 branches, more than 10,000 automated teller machines, a workforce in excess of 27,000 and more than 13 million customers.[1]

About Property:

The Brazilian Football Confederation (Portuguese: Confederação Brasileira de Futebol or CBF) is the governing body of football in Brazil. It was founded on June 8, 1914, as Confederação Brasileira de Desportos (CBD), meaning Brazilian Sports Confederation. Its first president was Álvaro Zamith. It organizes the Brazilian national competitions, like Campeonato Brasileiro de Futebol (all four levels) and Copa do Brasil, as well as the regional competition Copa do Nordeste. CBF also administers the Brazil national football team and the Brazil women's national football team. Brazilian clubs with professional football teams are the members of CBF; the state federations, which organize the state championships, are subordinated to the CBF. Each member club is associated both to CBF and to the State's local federation, just like national associations are both members of FIFA and of the respective continental confederation.

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According to the Brazilian sports business website Maquina do Esporte, the deal is worth R$10 million to Sport Promotion, the agency tasked by the CBF with promoting the new tournament, but contractual terms have not been released.
Read more at www.sportspromedia.com »
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