Lacoste signs on as licensee for International Olympic Committee (IOC)
Participating in this sponsorship deal:
About Sponsor:
Lacoste is a French clothing company founded in 1933 that sells high-end clothing, footwear, perfume, leather goods, watches, eyewear, and most famously polo shirts. In recent years, Lacoste has introduced a home line of sheeting and towels. The company can be recognized by its green crocodile logo.[1] René Lacoste, the company's founder, was nicknamed "the Crocodile" by fans because of his tenacity on the court.
About Property:
The International Olympic Committee (IOC) is an international corporation based in Lausanne, Switzerland, created by Pierre de Coubertin on 23 June 1894 with Demetrios Vikelas as its first president. Today its membership consists of the 205 National Olympic Committees .
Olympic News Lacoste to celebrate iconic Olympic heritage with new apparel line First exclusive Olympic Heritage lifestyle apparel collection designed by Lacoste as part of a three-year licensing agreement. The Olympic Heritage collection is an essential element of the new IOC Global Licensing Strategy, developed in line with Olympic Agenda 2020. The launch of the Olympic Heritage collection designed by Lacoste coincides with the celebration of the 50th anniversary of the Olympic Games Grenoble 1968 and Mexico City 1968.
Read more at https://www.olympic.org/news/lacoste-to-celebrate-iconic-olympic-heritage-with-new-apparel-line.com »
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