Lacoste signs on as for Ladies European Tour
Participating in this sponsorship deal:
About Sponsor:
Lacoste is a French clothing company founded in 1933 that sells high-end clothing, footwear, perfume, leather goods, watches, eyewear, and most famously polo shirts. In recent years, Lacoste has introduced a home line of sheeting and towels. The company can be recognized by its green crocodile logo.[1] René Lacoste, the company's founder, was nicknamed "the Crocodile" by fans because of his tenacity on the court.
About Property:
The Ladies European Tour is a professional golf tour for women which was founded in 1979. It is based in England. Like many UK-based sports organisations it is a company limited by guarantee, a legal structure which enables it to focus on maximising returns to its members through prize money, rather than on making profits for investors. The tour is run by a Board of Directors and a Players' Council. Most of the players on the tour are European, and the largest non-European contingent by far comes from Australia.