Lagunitas Brewing signs on as official sponsor for U.S. Ski and Snowboard Association
Participating in this sponsorship deal:
About Sponsor:
The Lagunitas Brewing Company is a brewery founded in 1993 in Lagunitas, California. The company is completely owned by Heineken International,[2] and it is known for iconoclastic interpretations of traditional beer styles, and irreverent descriptive text and stories on its packaging.
About Property:
The U.S. Ski and Snowboard Association is the national governing body for Olympic skiing and snowboarding. Founded in 1905, the century-old organization provides leadership and direction for tens of thousands of young skiers and snowboarders from over 400 member clubs who share an Olympic dream.
SBD/July 23, 2015/Marketing and Sponsorship U.S. Ski & Snowboard Association Signs Three-Year Deal With Lagunitas As Beer Sponsor
Read more at https://www.sportsbusinessdaily.com »
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