The luxury auto brand—synonymous with outdoorsy ads for its lineup of SUVs—is taking a more urban approach for the U.S. launch of its redesigned Range Rover Evoque. The vehicle, the smallest one in Land Rover's fleet, is part of the highly competitive compact utility vehicle segment. As sedans and compact cars continue to fall out of favor with consumers, high-riding smaller SUVs have emerged as a huge priority for automakers. Land Rover has sold more than 772,000 Evoques globally since the first-generation model debuted in 2011, according to Automotive News.