Lane Bryant signs on as official sponsor for Sports Illustrated Swimsuit
Participating in this sponsorship deal:
About Sponsor:
Lane Bryant is the nation's leading women's curvy specialty apparel retailer, providing stylish and high-quality fashion in sizes 14-28. The Lane Bryant collection includes a wide selection of career to casual apparel as well as accessories, footwear, hosiery and Cacique intimate apparel. Lane Bryant fashions are available nationwide at its 687 Lane Bryant stores, 118 Lane Bryant Outlet stores, and online. Lane Bryant is a wholly-owned subsidiary of Ascena Retail Group, Inc.
About Property:
The Sports Illustrated Swimsuit Issue is published annually by Sports Illustrated. It features fashion models wearing swimwear in exotic locales. According to some, the magazine is the arbiter of supermodel succession. In addition, the issue is a media nexus that in 2005 carried US$35 million in advertising. New issues come out around the middle of February or later. First published in 1964, it is credited with making the bikini, invented in 1946, a legitimate piece of apparel. The issue that got the most letters was the 1978 issue. The best selling issue was the 25th Anniversary Issue with Kathy Ireland on the cover in 1989. The SI Swimsuit franchise includes fan festivals in New York and Miami.