Lastminute.com signs on as official sponsor for Tour de France
Participating in this sponsorship deal:
About Sponsor:
lastminute.com is an online travel and leisure retailer. The company was founded by Lady Lane-Fox and Brent Hoberman in 1998 and was a part of the UK internet boom of the late 1990s, part of the dot com bubble and trading on the London Stock Exchange under the symbol 'LMC'.
About Property:
The Tour de France is an annual multiple stage bicycle race primarily held in France, while also occasionally making passes through nearby countries. The race was first organized in 1903 to increase paper sales for the magazine L'Auto; it is currently run by the Amaury Sport Organisation.
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