Lay's Potato Chips signs on as official sponsor for FIFA Women's World Cup
Participating in this sponsorship deal:
About Sponsor:
Lay's (known as Walkers in the UK and Ireland, Pingas in Egypt, Poca in Vietnam, Tapuchips in Israel) is the brand name for a number of potato chip (crisps) varieties as well as the name of the company that founded the chip brand in 1932. Lay's chips has been marketed as a division of Frito-Lay, a company owned by PepsiCo since 1965. Other brands in the Frito-Lay group include Fritos, Doritos, Ruffles, Cheetos, Rold Gold pretzels, and Sun Chips.
About Property:
The FIFA Women's World Cup is an international football competition contested by the senior women's national teams of the members of Fédération Internationale de Football Association (FIFA), the sport's global governing body. The competition has been held every four years since 1991, when the inaugural tournament, then called the Women's World Championship, was held in China.