Le Coq Sportif signs on as official sponsor for Tour de France
Participating in this sponsorship deal:
About Sponsor:
Le Coq Sportif is a French company producing sports equipment such as shoes, shorts, and T-shirts. It was founded in 1882 by Émile Camuset, but the first clothing items branded with the rooster appeared in 1948. The company's name derives from the Gallic rooster, a national symbol of France.
About Property:
The Tour de France is an annual multiple stage bicycle race primarily held in France, while also occasionally making passes through nearby countries. The race was first organized in 1903 to increase paper sales for the magazine L'Auto; it is currently run by the Amaury Sport Organisation.
After over two decades away from the event, French clothing manufacturer Le Coq Sportif is making a return to the Tour de France. It will once again sponsor the yellow jersey in the race, replacing the current supplier Nike.
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