LeEco signs on as official sponsor for ATP World Tour
Participating in this sponsorship deal:
About Sponsor:
Leshi Internet Information & Technology, also known as LeEco (formerly Letv), is a Chinese technology company, and one of the largest online video companies in China. It is headquartered in Chaoyang District, Beijing.
About Property:
The Association of Tennis Professionals or ATP was formed in 1972 by Donald Dell, Jack Kramer, and Cliff Drysdale to protect the interests of male professional tennis players. Since 1990, the association has organized the worldwide tennis tour for men and linked the title of the tour with the organization's name. In 1990 the organization was called the ATP Tour, which was renamed in 2001 as just ATP and the tour being called ATP Tour. In 2009 the name was changed again and is now known as the ATP World Tour. It is an evolution of the tour competitions previously known as Grand Prix tennis tournaments and World Championship Tennis . The ATP's Executive Offices are in London, England. ATP Americas is based in Ponte Vedra Beach, Florida, USA; ATP Europe is headquartered in Monaco; and ATP International, which covers Africa, Asia and Australasia, is based in Sydney, Australia.