Lego signs on as for Westfield Malls
Participating in this sponsorship deal:
About Sponsor:
Lego is a line of construction toys manufactured by the Lego Group, a privately held company based in Billund, Denmark. The company's flagship product, Lego, consists of colorful interlocking plastic bricks and an accompanying array of gears, minifigures and various other parts. Lego bricks can be assembled and connected in many ways, to construct such objects as vehicles, buildings, and even working robots. Anything constructed can then be taken apart again, and the pieces used to make other objects. The toys were originally designed in the 1940s in Denmark and have achieved an international appeal, with an extensive subculture that supports Lego movies, games, video games, competitions, and four Lego themed amusement parks.
About Property:
The Westfield Group is an Australian shopping centre group undertaking ownership, development, design, construction, funds/asset management, property management, leasing, and marketing activities. The multinational company is listed on the Australian Securities Exchange and has interests in and operates one of the world's largest shopping centre portfolios with investment interests in 104 shopping centres across Australia, the United States, the United Kingdom, New Zealand and Brazil, encompassing around 23,000 retail outlets and total assets under management in excess of A$63 billion.[2] In 2010, the Westfield Group split 50% of its Australian and New Zealand assets into the Westfield Retail Trust, trading on the Australian Stock Exchange as ASX: WRT.