Snapshot
November 06, 2014

Lenovo signs on as for Expo 2010 Shanghai China

Participating in this sponsorship deal:

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About Sponsor:

Lenovo is a multinational computer company that develops, manufactures and markets desktop and notebook computers, workstations, servers, storage drives, IT management software, and other related products and services. Lenovo was Incorporated in Hong Kong in 1988 under its previous name, Legend.

About Property:

Expo 2010, officially Expo 2010 Shanghai China was held on both banks of the Huangpu River in the city of Shanghai, China, from 1 May to 31 October 2010. It was a major World Expo in the tradition of international fairs and expositions, the first since 1992. The theme of the exposition was "Better City– Better Life" and signifies Shanghai's new status in the 21st century as the "next great world city". The Expo emblem features the Chinese character ? modified to represent three people together with the 2010 date. It had the largest number of countries participating and was the most expensive Expo in the history of the world's fairs. The Shanghai World Expo was also the largest World's Fair site ever at 5.28 square km.

Read More
The Chinese computer producer and IT solution provider, Lenovo, recently signed an agreement with Shanghai World Expo 2010 Bureau outlining their senior sponsorship of computing equipment and operation systems. Lenovo will provide about 10,000 pieces of computing hardware, including servers, notebooks, desktops, printers and peripherals for the event. After sponsoring the Beijing Olympics last year, Lenovo again seized the opportunity to build their brand both in China and internationally.   In China, many consumers have already labeled “Made in China” IT products as low-quality, and may prefer Japanese and American brands such as HP and Sony. However, by sponsoring an international event such as Expo 2010, Lenovo can reposition their brand in the mind of consumers and enhance perceptions surrounding quality. If they see Lenovo technology being used to host an internationally prestigious event such as Expo 2010, it communicates to domestic customers that Lenovo brand is on the path to winning worldwide trust.
Read more at www.labbrand.com »
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