Lenovo signs on as official sponsor for Funplus Phoenix

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Lenovo is a multinational computer company that develops, manufactures and markets desktop and notebook computers, workstations, servers, storage drives, IT management software, and other related products and services. Lenovo was Incorporated in Hong Kong in 1988 under its previous name, Legend.

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FunPlus Phoenix (FPX) is a Chinese professional esports organization owned by video game developer FunPlus. It has teams competing in League of Legends, Counter-Strike: Global Offensive, Fortnite Battle Royale, and PlayerUnknown's Battlegrounds. FunPlus Phoenix's League of Legends team competes in the League of Legends Pro League (LPL), the top level of professional League of Legends in China.[2] On 10 November 2019, the team won the 2019 League of Legends World Championship after defeating G2 Esports in the grand finals.[3]

Lenovo signs on as sponsor for Funplus Phoenix

Over the past week, the Chinese esports industry has seen several sponsorships and partnerships between brands and esports teams. At a glance, it almost feels like business as usual for China’s esports industry, with new deals signed between brands and top-level teams. Most notably, FunPlus Phoenix signed a global partnership with German automaker BMW, alongside four other international teams.

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