Levi Strauss & Co. signs on as licensee for New York Giants
Participating in this sponsorship deal:
About Sponsor:
Levi Strauss & Co. is a privately held American clothing company known worldwide for its Levi's brand of denim jeans. It was founded in 1853 when Levi Strauss came from Buttenheim, Bavaria, to San Francisco, California to open a west coast branch of his brothers' New York dry goods business. In 1873 Levi Strauss and tailor Jacob Davis received a U.S. patent to make the first riveted men's work pants out of denim: the first blue jeans. The company briefly experimented with a public stock listing, but remains owned and controlled by descendants and relatives of Levi Strauss's four nephews. The company has its corporate headquarters at Levi's Plaza in San Francisco.
About Property:
The New York Giants are a professional American football team based in East Rutherford, New Jersey, representing the New York City metropolitan area. The Giants are currently members of the Eastern Division of the National Football Conference (NFC) in the National Football League (NFL). The team plays their home games in East Rutherford, New Jersey at MetLife Stadium, which it shares with the New York Jets in a unique arrangement.