Levi Strauss & Co. signs on as licensee for Paris Saint-Germain FC
Participating in this sponsorship deal:
About Sponsor:
Levi Strauss & Co. is a privately held American clothing company known worldwide for its Levi's brand of denim jeans. It was founded in 1853 when Levi Strauss came from Buttenheim, Bavaria, to San Francisco, California to open a west coast branch of his brothers' New York dry goods business. In 1873 Levi Strauss and tailor Jacob Davis received a U.S. patent to make the first riveted men's work pants out of denim: the first blue jeans. The company briefly experimented with a public stock listing, but remains owned and controlled by descendants and relatives of Levi Strauss's four nephews. The company has its corporate headquarters at Levi's Plaza in San Francisco.
About Property:
Paris Saint-Germain Football Club , also known simply as Paris Saint-Germain and familiarly as Paris SG or PSG , is a professional association football club based in Paris, France. The club was founded on 12 August 1970, thanks to the merger of Paris FC and Stade Saint-Germain. PSG has been playing in the Ligue 1 since 1974, the current championship record, and is one of the most prestigious outfits in French football having won two League titles, eight French Cups, three League Cups and two Champions Trophies. Paris Saint-Germain, along with Olympique de Marseille, is one of only two French clubs to have won a major European trophy, claiming the UEFA Cup Winners' Cup in 1996. Paris Saint-Germain was named IFFHS World's Club Team of the Year in 1994 and ranked 1st in the UEFA Team Ranking in 1998. The capital club is the only French club to ever achieve these honours. Paris Saint-Germain is currently ranked 11th in the IFFHS and 44th in the UEFA Team Ranking.