Lexus signs on as official sponsor for Barbasol Championship
Participating in this sponsorship deal:
About Sponsor:
Lexus is the luxury vehicle division of Japanese automaker Toyota Motor Corporation. First introduced in 1989 in the United States, Lexus is now sold globally and has become Japan's largest-selling make of premium cars. The Lexus marque is marketed in over 70 countries and territories worldwide, and has ranked among the ten largest Japanese global brands in market value. Its world headquarters are located in Toyota City, Japan, with major operational centers in Brussels, Belgium, and Torrance, California, United States.
About Property:
The Barbasol Championship is a professional golf tournament in Kentucky on the PGA Tour; it debuted in 2015 as an alternate event to The Open Championship in Britain in July. The first three editions of the tournament were played in Alabama at the Grand National course of the Robert Trent Jones Golf Trail in Opelika, northeast of Auburn.[1] It was the first PGA Tour event played in Alabama since the PGA Championship in 1990. In 2018, the tournament moved to Kentucky to the Keene Trace Golf Club in Nicholasville, south of Lexington, and was the first PGA Tour event (excluding majors) in the state in 59 years, since the Kentucky Derby Open in 1959.[2] (Valhalla Golf Club near Louisville hosted the PGA Championship in 1996, 2000, and 2014.)