Snapshot
July 18, 2017

Lexus signs on as official sponsor for Black Panther

Participating in this sponsorship deal:

Lexus logo Black panther film poster

About Sponsor:

Lexus is the luxury vehicle division of Japanese automaker Toyota Motor Corporation. First introduced in 1989 in the United States, Lexus is now sold globally and has become Japan's largest-selling make of premium cars. The Lexus marque is marketed in over 70 countries and territories worldwide, and has ranked among the ten largest Japanese global brands in market value. Its world headquarters are located in Toyota City, Japan, with major operational centers in Brussels, Belgium, and Torrance, California, United States.

About Property:

Black Panther is a 2018 American superhero film based on the Marvel Comics character of the same name. Produced by Marvel Studios and distributed by Walt Disney Studios Motion Pictures, it is the eighteenth film in the Marvel Cinematic Universe (MCU).

Read More
To that end, Marvel Studios is unveiling a partnership with Lexus on its Black Panther, with the automaker's 2018 Lexus LC being featured in the film. The two companies are kicking off the partnership with an invite-only party at San Diego Comic-Con on Friday with a performance from DJ Lulo Cafe and a mystery headliner.
Read more at www.hollywoodreporter.com »
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