Snapshot
November 06, 2014

Lexus signs on as official sponsor for Buffalo Sabres

Participating in this sponsorship deal:

Lexus logo Open uri20141112 64162 1jtsant?1415808214

About Sponsor:

Lexus is the luxury vehicle division of Japanese automaker Toyota Motor Corporation. First introduced in 1989 in the United States, Lexus is now sold globally and has become Japan's largest-selling make of premium cars. The Lexus marque is marketed in over 70 countries and territories worldwide, and has ranked among the ten largest Japanese global brands in market value. Its world headquarters are located in Toyota City, Japan, with major operational centers in Brussels, Belgium, and Torrance, California, United States.

About Property:

The Buffalo Sabres are a professional ice hockey team based in Buffalo, New York. They are members of the Atlantic Division of the Eastern Conference of the National Hockey League .

Activation Locations
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BUFFALO, N.Y. (December 17, 2012) --- The Buffalo Sabres today announced a partnership with Lexus to rename the Harbour Club 100 level, an upscale club and banquet facility located inside First Niagara Center, as the Lexus Club. The multiyear deal begins immediately and the Lexus Club will be open for all future arena events.
Read more at sabres.nhl.com »
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