Snapshot
April 05, 2018
Lexus signs on as official sponsor for Cleveland Guardians

Participating in this sponsorship deal:

Lexus logo Guardians winged  g .svg

About Sponsor:

Lexus is the luxury vehicle division of Japanese automaker Toyota Motor Corporation. First introduced in 1989 in the United States, Lexus is now sold globally and has become Japan's largest-selling make of premium cars. The Lexus marque is marketed in over 70 countries and territories worldwide, and has ranked among the ten largest Japanese global brands in market value. Its world headquarters are located in Toyota City, Japan, with major operational centers in Brussels, Belgium, and Torrance, California, United States.

About Property:

The Cleveland Guardians are an American professional baseball team based in Cleveland. The Guardians compete in Major League Baseball (MLB) as a member club of the American League (AL) Central division. Since 1994, they have played at Progressive Field. The team's spring training facility is at Goodyear Ballpark in Goodyear, Arizona.[1] Since their establishment as a Major League franchise in 1901, the team has won 10 Central division titles, six American League pennants, and two World Series championships, (in 1920 and 1948). The team's World Series championship drought since 1948 is the longest active among all 30 current Major League teams.[2] The team's name references the Guardians of Traffic, eight monolithic 1932 Art Deco sculptures by Henry Hering on the city's Hope Memorial Bridge, which is adjacent to Progressive Field.[3][4] The team's mascot is named "Slider."[5]

Activation Locations
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Lexus is now the presenting partner of the Home Plate Club. Updates to this space include new interior and exterior signage throughout the club, Lexus brand ambassadors inside the club offering giveaways and activations at select home games during the season, and a Jameson-branded bar. Lexus vehicles will be on display during three homestands with a product specialist onsite to answer consumer questions.
Read more at https://www.mlb.com »
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